On the Podcast: Editor and Entrepreneur, Samantha Yanks
On the latest episode of our podcast, Two Sisters in Business, we welcomed special guest Samantha Yanks, Co-Founder of The Connecticut Edit, Editor-in-Chief of Westport, Weston & Wilton Magazine, and Founder of Samantha Yanks Creative.
Tune in as we chat with Samantha about her illustrious career working in fashion, publishing, storytelling, community building and creative branding. And discover more takeaways (so many!) from our conversation below.
What inspired you to launch The Connecticut Edit, and how have you made it so effective at building community?
The Connecticut Edit was born out of a deep love for storytelling and a desire to create a platform that truly reflects the culture, creativity and community of this incredible state. My daughter, Sadie, and I saw an opportunity to go beyond highlighting where to shop and dine—we wanted to celebrate the people, brands and experiences that make Connecticut special while also shining a light on the nonprofits we support and their meaningful impact.
Our mission statement came first, which I believe is crucial in defining both who you are and who you are not. Our goal is to "Connect, Captivate and Celebrate the Connecticut Community through Social Consciousness." By curating meaningful content and collaborating with local businesses, artisans and creatives, we’ve built something that extends far beyond a traditional lifestyle guide—it’s a true celebration of community.
You have worn many hats throughout your career, including as an editor for magazines like Vogue, O, The Oprah Magazine and HAMPTONS. Who were your twenty best interviews or celeb meetings?
There have been so many remarkable moments and conversations throughout my career, but a few that stand out are interviewing or meeting Martha Stewart, Billie Jean King, Ralph Lauren, Drew Barrymore, Robert Downey Jr., Jennifer Lopez, Gwyneth Paltrow, Molly Simms, Cate Blanchette, Alec Baldwin, Jerry Seinfeld, Billy Joel, Neil Patrick Harris, Brooke Shields, Mariska Hargitay, Craig Melvin, Sarah Jessica Parker and Chelsea Handler and being on set with so many talented hosts and anchors like Rosanna Scotto, Hoda Kotb, Chris Wragge and Dan Abrams. Collectively, they embody empowerment, reinvention, resilience and creativity—qualities I’ve always championed. Each of them speaks with such authenticity, passion and purpose, making them incredibly inspiring in their own unique way.
What’s your perfect day in Fairfield County (and what Dudley are you wearing)?
A perfect day starts with an early morning walk with a girlfriend, often with coffee in hand, followed by a workout either weight lifting, tennis or spinning, then a visit to a local boutique for some shopping—supporting small businesses is something I’m passionate about. I’d have lunch at one of my favorite spots, like Casa Me or Terrain Café, ideal ways to enjoy thoughtfully prepared, locally sourced dishes. Then I would explore what is new and noteworthy in Fairfield County like the recent opening of Fatto a Mano, Bar Bushido and Lyfe Cafe, and then pop into Double L Market to shop for local produce and artisanal goods to prepare dinner with.
Our family always tries to wrap up the day with an evening reflecting together on the day’s experiences. Sofa time with our lab, Wonton, afterward is essential along with a current read or something on Netflix. Right now I am watching “Apple Cider Vinegar” and reading “Get The Picture.” I am one of those people who is always working throughout, since a lot of what I create content-wise comes from my day-to-day life. So I am writing, prepping for what's coming up next or getting inspired throughout the day.
As for my Dudley, I’d go for a classic black turtleneck or a cozy striped fleece—it’s stylish, effortless and perfect for a day like that!
Your daughter, Sadie, is involved with The Connecticut Edit. What’s the best part of working with her, and how do your strengths complement each other?
Working with Sadie is truly a gift. We founded The Connecticut Edit together in 2020, and as we embark on our fifth year, it’s especially meaningful—our anniversary is in April, the same month she turns 18! She brings fresh perspectives, sharp insight and a modern digital sensibility to the platform. We complement each other well—while I focus on storytelling and brand-building, she has a keen eye for web development, trends and audience engagement. But what makes me most proud as her mom is her dedication to spearheading our philanthropic partnerships. She has a remarkable ability to raise awareness for underserved organizations in our community through creative and impactful initiatives. Our collaboration feels seamless because we share the same passion for celebrating what makes this area so special. Watching her carve her own path in this space has been one of the most rewarding parts of my journey.
What are you most excited about for the year ahead? What’s inspiring you right now?
I’m energized by the continued growth of The Connecticut Edit and the incredible community we’re building. There’s something so powerful about storytelling in this moment—whether it’s through digital platforms, social media or events, the way we connect with audiences is evolving. I’m excited to deepen those connections, spotlight more local talent and explore new creative projects. Right now, I’m especially inspired by the intersection of culture and community, and how that continues to shape the way we tell stories.
What advice would you give someone who has an idea and is wondering if she can make a business out of it?
If you have a vision, go for it. The key is to start—refine your idea, understand your audience and be willing to evolve along the way. Surround yourself with people who inspire and challenge you, but don’t be afraid to ask for help or mentorship when needed. Authenticity is everything—when you build something with passion and purpose, it will resonate. Most importantly, trust yourself and take that first step. Show up, take action, be consistent and have patience. All of these elements are crucial.
I’m often thought of as very social, but in reality, I operate alone most of the time. Perhaps it’s the only child in me. But the truth is, and I heard this from Oprah, I might appear as an extrovert—but I’m actually an introvert at heart. I retreat to refuel so I can be the extrovert I need to be to excel at what I do. It’s important to have allies and alliances and not operate in isolation. But to succeed, you must also trust yourself deeply.
Follow along with Samantha’s adventures here:
https://mofflylifestylemedia.com/westportmag/
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